custom vs template website

Custom Websites Vs. Templates. How to Choose?

Are you on the hunt for a new website for your business? There’s so many things to consider when choosing how to build your website, who to do it, and so much more. Custom websites vs. Template websites is always a hot topic. Read below to figure out the pros and cons of going with either route.

“Why should I hire a digital agency to build a custom website when I can make a template one for cheap?”

Custom Websites Advantages

  1. Stand out against the competition
  2. Flexibility
  3. Built for SEO
  4. Branding
  5. Frees up your time
  6. Software Integrations

1) Stand Out Against the Competition

Having a custom website means you’ll be the only company that has a website that looks likes yours! The colors, branding elements, animation, how it functions, the organization, and how it looks on all sized devices is going to be 100% unique. Of course, trends will need to stay consistent, but you can be sure you’ll have a website that shines against your Nashville competitors.

2) Flexibility

Do you want to have the icon of your logo slide through the homepage when it loads? What about putting in a video at the top of the page? Having a custom website means you’ll have a designer that works off of a blank canvas, using the space that works for your business and won’t be limited to what the template forces you to use.

3) Built for SEO

Custom websites will have the proper structure Google requires for higher rankings. Due to the code being unique and the structure of how it’s set up, you’ll be sure to have higher rankings on major search engines with a custom website vs. a template website. Check out our SEO packages here.

4) Branding

Custom websites allows the website to be a true representation of your brand. On a template website you’ll only really be able to change your colors and logo. WIth a custom website, you’ll be able to have so much more branding elements implemented to your website that will really reinforce what you’re all about!

5) Frees up your time

Hire a custom web design company to do the job for you. For example, we meet with our clients to learn what they need and that’s about it! We will design a custom website that will be a great representation of your brand, but will allow you to focus solely on what you do best; running your business and providing great services to your customers.

6) Software Integrations

Say you have a Customer Relationship Management software such as Agile, or Pipedrive, and you want both the website and CRM to talk to each other, with a custom website you’ll be able to do that. Templates, not so much.

Custom Websites Disadvantages

  1. The project takes longer
  2. The cost of the project will be higher

1) The Project Will Take Longer

Hiring a digital agency firm to create a custom website means you’ll expect a longer project timeline simply because they are working off of a blank canvas. Think of those number paintings. If you have a painting that shows you where to paint and with what color, it will go way faster than painting the same picture using a blank canvas.

2) The cost of the project will be higher

Due to the complexity of a custom website, you’ll see a higher price point than using a template website because those are already built. A lot of web design firms though will offer financing on your website to make it affordable for you. We provide six months, zero percent interest financing plans. If you need more time, no problem!

Template Websites Advantages

  1. Faster
  2. Cheaper
  3. No real experience necessary

1) Faster Timelines

Using a template is a fast way to build a website. All you do is replace the current text that fits for you, change the images, colors, and logos, and you’re done.

2) Cheaper Alternative

You can build a template websites for under $300 if you’re doing it on your own. Or, if you hire a company to build a template website, you’re looking at 50% cheaper or more than a custom website build.

3) No real experience is necessary

If you’re tech savvy, you’ll be able to navigate a simple template. There may be some obstacles you run into, but you should be able to at least get some pages giving the right information to your target market on your own.

Template Websites Disadvantages

  1. Similar website to your competition
  2. Not designed with search engines in mind
  3. Limited to what’s on there

1) Similar to your competition

If you’re using a template website, chances are you’ll have a similar website to your competition. It’s really easy to search for industry specific templates, so you can be rest assured that someone has a similar site to yours.

2) Not structured properly for major search engines.

You won’t be able to do much with the underlying code on a template website as what an SEO agency could with a custom website. This will affect your Google rankings and you may suffer in that area should you go this route.

3) Limited Design Capabilities

What you see is what you get. If you don’t like the placement of an image or when you add in content, it throws off the entire design, a template website may not be for you. If you have a software integration needed or if you’re wanting to add a certain section to your service pages, but the template doesn’t come with that function, you’ll have to make do without it.

So what route should you take?

If you’re an established business that wants to look professional, have higher rankings on Google, and can scale accordingly, a custom website approach is for you. Although you’ll have to wait more and spend a little more, it will pay dividends for you in the future and will be a proper representation of your brand.

If you’re a startup business just looking for a web presence, matched with a tight budget, a template website is for you.


Hiring a professional custom website company in Nashville means that you’ll be partnering with professionals who have your best interest in mind. If you’re wanting to learn more about how we can help you, check our web design page. If you have any questions, please don’t hesitate to contact us and we’d be more than happy to assist you.

Redemption Online Marketing is here to help our Nashville businesses thrive online. We are just a phone call or email away!